Case study of Existing Advertising Campaign Researching the role and impact of - Advertising Standards Authority (ASA) and Ofcom

Case study of Existing Advertising Campaign Researching the role and impact of - Advertising Standards Authority (ASA) and Ofcom 

1. The ASA had started up in 1961, when the advertising association had decided to establish a self regulatory system for non-broadcast advertising, also they had decided agreed that it was important that advertisements were welcomed and trusted by consumers in non broadcast media. Then in 1962 CAP was established the ASA as the independent adjudicator under the new codes that was created for the authority to set up the supervise the working of the new self regulatory system in the public interests.  

http://www.asa.org.uk/About-ASA/Our-history.aspx

2. The type of adverts the ASA regulates is all types because as each advert goes on TV, its the ASA to check that the advert doesn't extreme cautions that could influence little child to grow up as a bad person the advert showing something that could put children in the wrong route. The ASA are funded by the money received from the Advertising Standards Board of Finance Ltd and Cash received from the Broadcast Advertising Standards Board of Finance Ltd. The ASA are funded by the Cash received from the Advertising Standards Board of Finance Ltd give a large amount of money which is about round £5m. 

http://www.asa.org.uk/About-ASA/About-regulation.aspx

http://www.asa.org.uk/About-ASA/~/media/Files/ASA/Annual%20reports/ASA_CAP%20Annual%20Report%20Online.ashx

3. The power ASA are that they acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements, sales promotions and direct marketing. The practical forms for regulation is alternative for Ofcom to pursue as before regulation principles where placed by the communications act 2003. 

http://www.asa.org.uk/Industry-advertisers/Our-experts.aspx

4. The way to make a complaint is by finding out if the ASA covers the complaint that you are about to make, which generally is. You can go on to the website to make the complaint or can contact the asa by calling there telephone number. th

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The advert is about how fizzy drinks and fatty foods is not good for you, which they show you what it does after. The advert shows a disgusting liquid to gives the audience a shock to make them think the message of the advert but it it can put the audience off by what  

Codes and conventions

Camera angel and shot - the camera shots in the advert are not really very effective because all it shows what is happeneing. There is only one shot that i think that is alright which is the last bit when the narrator says "tango with orange intensity" a close up of the tango can. There was not camera angles in the advert which i think there should of but the advert itself was constrating on the angles because of the humor brought by the big body builders roaring.  

Iconography - Tango in the advert is very easy to identitfy because of the colour scheme of the can which stands outs of the advert. The can is shown to make you more tough and bigger, this type of slogan has come from the much older adverts that where made a few years back but they where all different but stil has the same meaning.

 

 editing - The editing of this advert is very good because of the way a man sees a reflection of himself as a little baby or toodler. It brings humor to the audience by the way its been edited and by the way the shots are moving to another to bring excitment and tension of laughter to the audience.   

Lighting - the lighting in the advert is very light because of the time of day shown to the audience. Also it matches with the theme of the advert because you wont see little babies or toodles dancing around in the dark.

Sound & Music - the sound and the music in the advert brings in a lot of funny humor becaue of the way the scene is show to the audience. The advert has tension building up by when the panda apears on the advert then a sweat and calm song comes on to make people interest in whats happening in the advert. The sound in the advert is funny because you can hear people typing on keyboard and then suddenly everyone stops because of panda looking and then doing somethng funny.

special effects - The special effects in this advert is that throughout the whole advert it a cartoon shadow of people dancing around and the special effects for the background has paint thrown everywhere to make it look interesting and exciting for the audience to watch. The special effects brings a lot of style to the advert because the effect is used to make it either very urban or 21st century so the advert is relates to the audience in a certain context.

computer graphics - the computer graphic side of this advert is that they use computer effect as well as special effect throughout the whole advert. it makes it very unique because of the computer making it fun and interesting for the audience viewers at home.

 

Audience Grid

Audience Grid