Voice over script

constraints grid

Feedback

Feedback

When pitching in front of Mr Phillipson and Miss greenfield, me and Gareth was aiming to tell them literally everything about our idea of the chocolate advert in detail and how it will be structure out clearly. The pitch itself was good because we had covered everything that we thought would be a distinction standard but after the questions that we had coming to me and Gareth was challenging. Overall I am happy with a merit but hopefully Mr Phillipson will change his mind and give me and Gareth a Distinction. 

presentation of terry's chocolate orange

Style and forms

Style and Forms

Style 
  
Humorous

  

The advert here is setting a humorous mood by the text saying 'ask for more' at 0:57 to 1:01 after the short storyline shown in the advert. The advert is humorous because in the advert you can see the different monks that have a funny symbol on there head which is from the can from of Pepsi. The memorable thing about this advert is that when the boy turns into a man and does a few stuns, plus breaking hard object, he then decides to hit his forehead on top of the Pepsi can. The only reason for this is because everyone in the advert had a imprint of a the top cap of the Pepsi. 

Surreal 


In this advert the its mood has been set to make it look surreal because of the men surfing with the waves and horse coming out with the wave taking down some of the men. The most memorable part of the whole thing is the horses and how they have the black and white filming effect within the advert. The text set the mood up with a serious and exciting atmosphere that shows through at the end with the text shown in 1:18 to 1:31 which is the end. Its presented to the audience with a serious and build of music that is played in the background that helps the effect become more surreal. 

Dramatic

 In this advert the text sets a very strong mood which dramatics, the reason for this is because of the way the advert has been presented towards the audience. The advert also has the music that is playing in the background that makes the effect again more realistic and dramatic. The most memorable thing about this advert is watching the quick shots of the lady who had aids changes from a help looking women to a weak and old women that is helpless. The advert is show to the audience so organisation can raise money and help the women with aids.

Parody


 In this advert the text sets the mood and it gives out a parodic and calm mood also because of the back ground music that helps. The advert has its funny storyline of how the snowman wants to get something for the snow women. The most memorable thing about this advert is that when the snowman makes his journey to getting the snow women a present. 

Forms

Realist Narrative  



In this advert the format is used within the conventions by relating towards a real life situation and how they made McDonald's look good through a funny solution that could work. This has been used because to promote the Company and how McDonald's show that they can help out in anyway  possible. In the advert the baby is sleeping and the dad does want to wake the baby up so he decides to go round and order and focuses on driving so if he stops the baby will wake up, the adverts shows how McDonald's are open and friendly which can attract there audience more.

Anti-realist narrative 





Here the format is used within the convention by the advert talking about how coco cola is non to be bad and can cause a lot of issues for us if we drink it. The anti realist narrative is also used and shown to us how over the year the drink brings good thing just well as bad things along with it. Plus this has also been used and presented to really downgrade this company towards the audience. 

Animations 


 In this advert animations is used within the convention really good because with animation you have the advantage of using a lot of effects and graphics in the advert which helps the animated advert flow well. This advert uses to impact on the target audience and to show them how the brand comes across as a  calm which is shown in the advert. The effects are used well by the water turning into brids then when it goes into the sea its fishes that comes out through, the effect attract the audience so it can be something new to watch. 

Documentary 







In this advert, it talks about sex and condoms, the format used in this advert within the convention is that the advert is documenting about condoms which audience should see. This advert tells the audience how they used it when having sexual intercourse, the adverts talks about how the different brands like to promote there condoms but not just by saying why you should use it they talk about how the music makes the effect of attracting the audience is useful. 

Talking Heads 




In this advert, it talks about how the you can get out of debts and how long it will take. The adverts uses colours which is quiet good because it shows how you can be on the good side. This advert will be useful to some of the audiences that are in debt, so this would be useful for them because it tells you whats its about and how it can get you out of debt. The advert itself doesn't look exciting because of the seriousness of the advert.

Stand Alone 



The format used within the convention is a stand alone which mean that there will be no other adverts continuing after, the adverts has a a good range of shots that help the audience be interested in the advert. The lighting when it goes down matches the music that is playing in the background, at the same time its humorous because of what the dogs says at the end. The graphics in the adverts are simple and not complex but it could of used more to give it a more of a interesting look. 

Series


In this advert, the conventions used are a wide range of shots and angles to make the advert more exciting and interesting. The series advert is meant to make the audience excited because its basically advertising the new series, and audience who love watching it cant wait for it to come on TV. The advert uses lots of camera angles and shots bring out and also show what exciting things will be happening through the next series, plus to attract the target audience they are aiming for to watch it.

pre-production story board

pre-production crew list

pre-production cast list

pre-production risk assessments

pre-production prop list

production schedule

pre-production location recci

Pitch

Case study of Existing Advertising Campaign Researching the role and impact of - Advertising Standards Authority (ASA) and Ofcom

Case study of Existing Advertising Campaign Researching the role and impact of - Advertising Standards Authority (ASA) and Ofcom 

1. The ASA had started up in 1961, when the advertising association had decided to establish a self regulatory system for non-broadcast advertising, also they had decided agreed that it was important that advertisements were welcomed and trusted by consumers in non broadcast media. Then in 1962 CAP was established the ASA as the independent adjudicator under the new codes that was created for the authority to set up the supervise the working of the new self regulatory system in the public interests.  

http://www.asa.org.uk/About-ASA/Our-history.aspx

2. The type of adverts the ASA regulates is all types because as each advert goes on TV, its the ASA to check that the advert doesn't extreme cautions that could influence little child to grow up as a bad person the advert showing something that could put children in the wrong route. The ASA are funded by the money received from the Advertising Standards Board of Finance Ltd and Cash received from the Broadcast Advertising Standards Board of Finance Ltd. The ASA are funded by the Cash received from the Advertising Standards Board of Finance Ltd give a large amount of money which is about round £5m. 

http://www.asa.org.uk/About-ASA/About-regulation.aspx

http://www.asa.org.uk/About-ASA/~/media/Files/ASA/Annual%20reports/ASA_CAP%20Annual%20Report%20Online.ashx

3. The power ASA are that they acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements, sales promotions and direct marketing. The practical forms for regulation is alternative for Ofcom to pursue as before regulation principles where placed by the communications act 2003. 

http://www.asa.org.uk/Industry-advertisers/Our-experts.aspx

4. The way to make a complaint is by finding out if the ASA covers the complaint that you are about to make, which generally is. You can go on to the website to make the complaint or can contact the asa by calling there telephone number. th

5.

6. 

The advert is about how fizzy drinks and fatty foods is not good for you, which they show you what it does after. The advert shows a disgusting liquid to gives the audience a shock to make them think the message of the advert but it it can put the audience off by what  

Codes and conventions

Camera angel and shot - the camera shots in the advert are not really very effective because all it shows what is happeneing. There is only one shot that i think that is alright which is the last bit when the narrator says "tango with orange intensity" a close up of the tango can. There was not camera angles in the advert which i think there should of but the advert itself was constrating on the angles because of the humor brought by the big body builders roaring.  

Iconography - Tango in the advert is very easy to identitfy because of the colour scheme of the can which stands outs of the advert. The can is shown to make you more tough and bigger, this type of slogan has come from the much older adverts that where made a few years back but they where all different but stil has the same meaning.

 

 editing - The editing of this advert is very good because of the way a man sees a reflection of himself as a little baby or toodler. It brings humor to the audience by the way its been edited and by the way the shots are moving to another to bring excitment and tension of laughter to the audience.   

Lighting - the lighting in the advert is very light because of the time of day shown to the audience. Also it matches with the theme of the advert because you wont see little babies or toodles dancing around in the dark.

Sound & Music - the sound and the music in the advert brings in a lot of funny humor becaue of the way the scene is show to the audience. The advert has tension building up by when the panda apears on the advert then a sweat and calm song comes on to make people interest in whats happening in the advert. The sound in the advert is funny because you can hear people typing on keyboard and then suddenly everyone stops because of panda looking and then doing somethng funny.

special effects - The special effects in this advert is that throughout the whole advert it a cartoon shadow of people dancing around and the special effects for the background has paint thrown everywhere to make it look interesting and exciting for the audience to watch. The special effects brings a lot of style to the advert because the effect is used to make it either very urban or 21st century so the advert is relates to the audience in a certain context.

computer graphics - the computer graphic side of this advert is that they use computer effect as well as special effect throughout the whole advert. it makes it very unique because of the computer making it fun and interesting for the audience viewers at home.

 

Audience Grid

Audience Grid



Techniques and application

Techniques and application 

This advert is mainly aiming towards a limited age range which is between 18 to 40+. This is because teenagers lower than 18 years old are not mature enough to relies what the life is seriously about, by this the adverts only aims towards the more understanding and mature audience. In the advert when it starts around 00:4 instantly they get straight to the point and don't waste time on talking about other stuff to build up tension in the one child advert. The advert shows the technique as it portrays the child very emotional with the face expression show on the child's face.

For this advert I think that it is targeting towards a wide range of people like from youngsters to the elderly. This is because the advert has football match showing which instantly shows that you will have a heavily+ about of audience watching the advert. Plus the advert has famous football players shown in the advert which can also attract and add on the amount of people that will watch it. 

The advert here is shown to be very sad because of the short story line shown in the advert. The advert also has a lot of techniques like the music playing in back ground which brings lot emotions to the audience. The advert also is quite long and this makes the audience not want to watch it but when they watch the first few seconds of the advert and they would be interested in what is going on. 

The McDonald's advert of the guy singing brings a happy mood to the audience when it’s been shown.  The advert also shows how the atmosphere of the advert can happiness by in the end of advert at 0:56 the guy is looking at the burger is holds it in a funny way but still make the audience feel to have McDonald's which the company is aiming to do. 

The perfume advert has a celebrity shown in there which is Charlize Theron she is an actress who is in the advert to promote the company brand and there new perfume to the audience who are people between young adults to 40+. The adverts shows how the celebrity can be very good looking and can attract more people to watch the advert. 

final research power point

Final research power point 

Advertisment

Advertisment

 



Panda Advert

The benefits for this product is that its cheese that can go with anything and its much healther than other cheese products. The product has natural vitiums and minerals which helps your body.

The product is shown to be nice and good which you can't say no too because the adverts tells the audience that you must buy iy and you can't say no. The product does tell people that you should buy it and nothing else which is similiar.

The product has something that no other product had which is a picture of the panda in the advert because it brings humour to the poeple who buy it and even on TV.

The product makes the company look good because it has the funny humour of the panda smashing things up in the advert when somneone says no to the panda cheese. It bring happness to the people because different funny situation.

Cadbury's chocolate adverts (eyebrows)

There isn't any benefits for this products because in the advert It had only shown two kids sitting down taking a picture and having them to play around with there eyebrows. 
 The product is not really shown in the advert until it gets to the end but like some others which show the product they are trying to advertise. The product just tells us that '..its full of joy' this shows the audience that the product is full of happness is you have the product which is show in the advert. 
This advert and the product had something which most product have when they advertise there advert on TV, what they have different to other products is that the eye brow effect has a big impact on the audience which brings humour to them. 
The product makes the company look funny and entertaining because of what was happening within the advert, also the product just shows that they are trying to keep it original, and not complex.   

 

research log and research types

Reasearch log and research types

Memorable adverts

  Memorable Adverts

This advert is memorable to me because i think that when the music kicks in the adverts builds up a humor and a funny interest which i think people will like. The advert i think brings in a wide range between to the young up to the old which the product is selling to. There a lot of creative camera which helps the audience be more engaged, also the music matches the advert perfectly because of the dancing and the pace of advert moves to the audience very well. The editing is done very good because there was a lot of quick shots which matched the pace of the advert overall.

This advert is very funny and memorable because the men in the advert go crazy over seeing beer in a walking wardrobe like the women did a few seconds before seeing a normal walking wardrobe. It very effective because the audience the advert is targeting to is clear by the people who are in the advert (age range). The camera shot where simple and quick which makes the audinece engaged to the advert. 

This advert is memorable by the panda destroying everying when someone says no to panda. The humor of the advert makes it funny and gets the audinece engaged to the advert. The effective side to the advert is that it makes people want to buy it by the panda making people to buy it and thats what i think the advert gets the message across. The camera techniques used in the advert is slow but helps the humor build up.

This advert is very memorable because of the green trolls in the advert cleaning the car, plus the music when it changes from slow to fast which make the trolls wash the car faster to an indian song. The effective side to the advert is that it targets the audience very well by the advert telling the audience the product is good and it appeals to a wide age range. The camera techniques used in the advert are slow and not very interesting but the graphics is quite good.

The memorable thing about this advert is that its christmas and there is a christmas truck of the coca cola poster on the side with santa. This makes the advert appeal to all age ranges because there are children playing snow fights and familys together in a warm house, plus the advert does a good job of engaging the audience by the camera techniques used in it, also the graphic are simple and clear for the audience to see. 

The memorable thing about this adverts is that the location is changing as he talks about the product but as the guy in the advert talks about the product, he is talk to the audience as he keeps saying to look at him then at something else in the room to the audience. This advert appeals to most ages like from teenagers to adults because of the location which only adults would do. The type of camera techniques the advert had used was that the camera shot where set to make the audience be more engaged by whats happening because of the way the camera help makes the advert seem interesting and how the close up comes out to a mid or long to show where the person is in the advert. 

This advert in particular give a strong impact to it because of the gorilla playing the drums which gives a shocking surprise to the audience. The advert aims towards a wide age range from young children to adults, this is because of the advert using good techniques to make the advert exciting to watch also it helps builds up tension which then turns into excitement.

This advert is very memorable because of the men in the advert surfing and when the tide comes in you see horses come out of the tide trying to take down the men who are surfing. This advert mainly appeals to people like mostly men that drink Guinness. The techniques used in this advert is that the graphic have been used well because in the advert as it is shown the horses coming out of the tilde wave which the graphic make it look very effective towards the audience. It makes audience feel very blown by the music playing in background that help set the atmosphere of advert. 

This advert is very memorable because of the cats having thumbs and plus how the humor is brought to the audience. This age range is mainly aimed towards teenager and adult but it can also be aimed towards young children because there are no explicit scene in to advert so 
therefore i think that children can watch this advert and find it funny which helps the company or brand promote themselves. The type techniques that stand out to the audience which is used in the advert is the graphic of the cats having thumbs and the music which is build a houmous tension when the cats attack the man with the milk. 

This advert is memorable because of the fruits are alive and that they are driving a low rider which brings humor to the audience also by the techniques used. The techniques used in the advert like the music matches the humor and theme of what is happening within the advert. The adverts age range is wide ranged because it ranges from young children as its not explict and it have animation which relates to them, to adults because its aimed to them by they have to promote the product so they buy it.