Style and forms

Style and Forms

Style 
  
Humorous

  

The advert here is setting a humorous mood by the text saying 'ask for more' at 0:57 to 1:01 after the short storyline shown in the advert. The advert is humorous because in the advert you can see the different monks that have a funny symbol on there head which is from the can from of Pepsi. The memorable thing about this advert is that when the boy turns into a man and does a few stuns, plus breaking hard object, he then decides to hit his forehead on top of the Pepsi can. The only reason for this is because everyone in the advert had a imprint of a the top cap of the Pepsi. 

Surreal 


In this advert the its mood has been set to make it look surreal because of the men surfing with the waves and horse coming out with the wave taking down some of the men. The most memorable part of the whole thing is the horses and how they have the black and white filming effect within the advert. The text set the mood up with a serious and exciting atmosphere that shows through at the end with the text shown in 1:18 to 1:31 which is the end. Its presented to the audience with a serious and build of music that is played in the background that helps the effect become more surreal. 

Dramatic

 In this advert the text sets a very strong mood which dramatics, the reason for this is because of the way the advert has been presented towards the audience. The advert also has the music that is playing in the background that makes the effect again more realistic and dramatic. The most memorable thing about this advert is watching the quick shots of the lady who had aids changes from a help looking women to a weak and old women that is helpless. The advert is show to the audience so organisation can raise money and help the women with aids.

Parody


 In this advert the text sets the mood and it gives out a parodic and calm mood also because of the back ground music that helps. The advert has its funny storyline of how the snowman wants to get something for the snow women. The most memorable thing about this advert is that when the snowman makes his journey to getting the snow women a present. 

Forms

Realist Narrative  



In this advert the format is used within the conventions by relating towards a real life situation and how they made McDonald's look good through a funny solution that could work. This has been used because to promote the Company and how McDonald's show that they can help out in anyway  possible. In the advert the baby is sleeping and the dad does want to wake the baby up so he decides to go round and order and focuses on driving so if he stops the baby will wake up, the adverts shows how McDonald's are open and friendly which can attract there audience more.

Anti-realist narrative 





Here the format is used within the convention by the advert talking about how coco cola is non to be bad and can cause a lot of issues for us if we drink it. The anti realist narrative is also used and shown to us how over the year the drink brings good thing just well as bad things along with it. Plus this has also been used and presented to really downgrade this company towards the audience. 

Animations 


 In this advert animations is used within the convention really good because with animation you have the advantage of using a lot of effects and graphics in the advert which helps the animated advert flow well. This advert uses to impact on the target audience and to show them how the brand comes across as a  calm which is shown in the advert. The effects are used well by the water turning into brids then when it goes into the sea its fishes that comes out through, the effect attract the audience so it can be something new to watch. 

Documentary 







In this advert, it talks about sex and condoms, the format used in this advert within the convention is that the advert is documenting about condoms which audience should see. This advert tells the audience how they used it when having sexual intercourse, the adverts talks about how the different brands like to promote there condoms but not just by saying why you should use it they talk about how the music makes the effect of attracting the audience is useful. 

Talking Heads 




In this advert, it talks about how the you can get out of debts and how long it will take. The adverts uses colours which is quiet good because it shows how you can be on the good side. This advert will be useful to some of the audiences that are in debt, so this would be useful for them because it tells you whats its about and how it can get you out of debt. The advert itself doesn't look exciting because of the seriousness of the advert.

Stand Alone 



The format used within the convention is a stand alone which mean that there will be no other adverts continuing after, the adverts has a a good range of shots that help the audience be interested in the advert. The lighting when it goes down matches the music that is playing in the background, at the same time its humorous because of what the dogs says at the end. The graphics in the adverts are simple and not complex but it could of used more to give it a more of a interesting look. 

Series


In this advert, the conventions used are a wide range of shots and angles to make the advert more exciting and interesting. The series advert is meant to make the audience excited because its basically advertising the new series, and audience who love watching it cant wait for it to come on TV. The advert uses lots of camera angles and shots bring out and also show what exciting things will be happening through the next series, plus to attract the target audience they are aiming for to watch it.