Evaluation Of Final TV Advertisement

Evaluation Of Final TV Advertisement 

Is Your Adverts fit for purpose I think that our chocolate advert is fit for purpose because it matches the brief very well which me and Gareth were targeting for, plus it has a different style and is more unique from most advert that we are usually shown on TV. The brief is basically to relaunch an old chocolate that is not aware to most people or is no longer popular, and re brand the chocolate by presenting it in a different style that can bring the chocolate back to life. It has to be targeted towards a completely new audience whilst making sure that it is still aimed towards a wide range of people including the original audience of the chocolate.  We had to carry out primary and secondary research looking into market research, as it helps us to find and pick what type of audience we want to target towards especially looking at the age range that our intended audience would be. The brief asks to make a 30 second advert that is aimed to a complete new audience which we have done, it also tells us that we have to make sure the idea for the chocolate advert is not coped right and does have any sort of explicit features in the advert that parents would not accept for there children to watch. Gareth and i have made an advert the has completely been targeted to a new audience and re brands the advert quite well in terms of it appealing to a new audience which have make sure to do and also by the new style and technique we used in the advert. The reason for using style and techniques is because it had to be branded more differently also targeted to a more sophisticated market which will make the advert stand out and making the chocolate come back to life. 

Clarity of Communication Gareth and I had to pitch our idea through a power point presentation in-front of two of our teachers that was marking us on the overall pitch idea and skills used. The pitch presentation was hard to do because we was not allowed to have any form of text that is a full sentence, all we could use to help us is pictures or quotes which saved us from the horror that me and Gareth was dreading. The power point had facts and information to explain how the idea of our advert would work and how it would attract the audiences attention well enough for it to be actually interesting and unquie and not plain and boring. 

Appropriateness to audience Compared with Original Intentions Our advert was first targeted to the elderly but then Gareth and I wanted add some unique features on the chocolate advert. So doing that would mean changing the target audience, we wanted to add humor and a memorable advert for everyone to talk about for many years. The target audience was changed to a young range of people which are 18 - 25 its also because of the age that most people eat a lot of chocolate. The costumes of the people who are in the advert so Gareth and Rohini, they wear clothing that 18 - 25 year olds would wear at a bar or pub. The props used in the advert is a bar and the chocolate itself, plus the types of shots used in the advert helps the humor which makes the advert more funny and engaging for the audience to watch.
  Effectiveness of Techniques when filming the advert we made sure we used a wide range of shots so it wouldn't be interesting and engaging enough for the audience to enjoy. The type of shots we used is close up, long shots and mid shots. Also used panning tp show when Gareth and Rohini leaving the end of the advert in a different style because it keeps the audience engaged and interested throughout. The graphic we used was the on the imac which had the software that we could go on and create plus design how we want the graphics to be on our advert. We used a hash tag which we thought would be good because of the urban and young audience we are trying to target. The impact on the final product came out better than we expected, it has the right style of music suited perfectly to the advert, plus it had the perfect ending with a glass of wine and the Terry Chocolate orange. 

Effectiveness of Content In the chocolate advert there is a part where Gareth has just got rejected and now he doesn't know what to do, then at 0:14 to 0:17 where i come in and hand Gareth the Chocolate which would make the audience find funny because now they are more interested in what he mit do next to try and pull a girl at the bar. The advert engages the audience very effectively because its something that relates to them in real life but with a funny and humors style that takes whats shown to the audience in the Terrys Chocolate Orange.

Impact of Work 
In our advert, we had a particular message that we wanted the audience to see, the message would bring laughter and enjoyment because of the way the advert is been shown and presented. The advert helps gives the message away quite clearly which we wanted, the main concern was that we don't want the audience to get the wrong side of the message and to be taken the wrong way. Both newer and older can't because of the new complete idea that Gareth and I have come up with for the next Terrys chocolate Orange advert. 

Technical Qualities The filming was successful and so was the editing, for the filming in the end it was successful by sorting any errors that we had and getting them out of the way so we can straight go on to the editing. Then with the editing that went very well in fact because we had no problem using it, and it was easy to use. We faced a few problems like using venues to filming our footage, but we solved that by searching a good pub/bar in chadwell that was quite close and easy to get to, but overall we had no problems at all.

Aesthetic Qualities The advert looked great overall because of the characters, the settings, costumes and the lighting, it had made the chocolate advert work in every way we wanted it to be, but with a few twists within the idea. The characters are well composed and done well to be focused when being filmed and the people are watching. The settings location was brilliant because the area was clear and the people around there were friendly. The costumes that the characters has to wear was good because it helps relate to the audience in general and also working together well.